Privacy Policy
Last updated: 8 January 2026
Kunstinstituut Melly (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard personal data when you visit or use our website https://www.kunstinstituutmelly.nl (the “Website”), in accordance with the EU General Data Protection Regulation (GDPR).
1. Who we are
Kunstinstituut Melly
Witte de Withstraat 50
3012 BR Rotterdam
The Netherlands
Email: office [at] kunstinstituutmelly.nl
We are the data controller for the processing activities described in this Privacy Policy.
2. Personal data we collect
Depending on how you use our Website, we may process the following categories of personal data:
• Technical and usage data: IP address (shortened/anonymised where possible), browser type, device information, operating system, pages visited, referring URLs, date and time of visits.
• Cookie and tracking data: information collected via cookies or similar technologies, subject to your consent.
• Contact data: if you contact us by email or via a form (name, email address, message content).
• Newsletter data: if you subscribe to our newsletter (email address and subscription preferences).
We do not intentionally collect special categories of personal data.
3. Cookies and similar technologies
3.1 General
Our Website uses cookies and similar technologies. Cookies are small text files placed on your device that help us understand how the Website is used and to deliver relevant content.
When you first visit our Website, you are asked to provide consent via a cookie banner. You can accept all cookies, reject non-essential cookies, or make granular choices. You can change or withdraw your consent at any time via the cookie settings link on our Website.
3.2 Analytics and measurement
With your consent, we use the following analytics and measurement services:
• Google Analytics
Used to analyse how visitors use the Website. Google Analytics may collect usage data and set cookies. We use Google Analytics with consent-based settings, including analytics_storage signals, and where possible with IP anonymisation.
• Google Ad Grants / Google Ads measurement
Used to measure the effectiveness of our campaigns. This may involve ad_storage and ad_user_data consent signals. We do not use ad personalisation unless explicitly stated and consented to.
Legal basis: Your consent (Article 6(1)(a) GDPR).
3.3 Marketing and tracking technologies
With your consent, we may use:
• Facebook / Meta Pixel
To measure the effectiveness of our content and campaigns on social media platforms. This may involve cookies or similar technologies set by Meta Platforms Ireland Ltd.
Legal basis: Your consent (Article 6(1)(a) GDPR).
3.4 Embedded third-party media
Our Website may contain embedded content from third-party platforms, including:
• YouTube (videos)
• Spotify (podcasts)
• SoundCloud (audio content)
When you interact with embedded media, these third parties may collect personal data (such as your IP address or usage data) and place cookies on your device. Such processing only takes place after you have given consent to embedded third-party media via the cookie banner.
Legal basis: Your consent (Article 6(1)(a) GDPR).
4. Newsletter
If you subscribe to our newsletter, we process your email address to send you updates about our exhibitions, programmes, and activities. You can unsubscribe at any time using the link in each newsletter.
Legal basis: Your consent (Article 6(1)(a) GDPR).
5. Data sharing
We may share personal data with trusted service providers who process data on our behalf, including:
• Website hosting providers
• Analytics and measurement provider
• Embedded media platforms (e.g. YouTube, Spotify, SoundCloud)
Where data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.
6. Data retention
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. Cookie retention periods vary depending on the cookie type and are specified in our cookie settings.
7. Your rights
Under the GDPR, you have the right to:
• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Restrict or object to processing
• Withdraw consent at any time
• Data portability
• Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
You can exercise your rights by contacting us at office [at] kunstinstituutmelly.nl.
8. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this Website.
9. Contact
If you have questions about this Privacy Policy or our data practices, please contact:
Kunstinstituut Melly
Email: office [at] kunstinstituutmelly.nl