Documentary CLIP #1: 2018-2019

The name MELLY was proposed by a group of young Rotterdamers: Gizem Adanur, Chloé Blansjaar, Tayler Calister, Mohamed Chajid, Sjoerd Van Kampen, Stijn Kemper, Eva Langstraat, Joy Ravenswaaij, and Sytze Van Der Wolk. They were participants of the first work-study program at our institution from 2018 to February 2019, and were tasked to develop a new identity for the space. MELLY was inspired by the artwork Melly Shum Hates Her Job by artist Ken Lum, a billboard commissioned by then Witte de With, and which has remained on the building’s façade since it was first exhibited in 1990. The youngsters proposed naming it MELLY, towards creating a more welcoming environment and conversation-based program.

Video and edit: Merijn van den Brand